MacAdmins Europe · May 2025

There's Something Strange in the Management Neighborhood

Takin' care of  Business

A hands-on look at Apple Business, bringing device management, email, calendar, contacts, app distribution and brand tools together in one place. What works, what doesn't, and who should care.

📋 Read the FAQ ⬇︎ Download Slides
📍 MacAdmins Europe · April 2025

What this talk is about

On April 14th, Apple launched Apple Business, a platform that brings device management, email, calendar, contacts, app distribution and brand tools together in one place. For some businesses, it might replace a stack of separate solutions.

Who you gonna call? Increasingly, the answer might just be Apple.

In this session we walk through the key features of Apple Business and share a hands-on look at a real migration from Microsoft 365 for email, calendar and contacts. What worked, what did not, and what surprised us along the way.

Along the way, we help a small startup company convert an old Firehouse and multiple challenges into a thriving exterminator business. Whether you are running a small business with no dedicated IT, or a mid-sized organisation looking to simplify your Apple device management, this talk gives you a practical and honest picture of what Apple Business looks like in the real world.

Event
MacAdmins Europe
Topic
Apple Business
Covers
Signing up, Roles, Enrolling devices, Configurations, Apps & Packages, Security
Audience
IT admins · Small businesses · Apple-first organisations

Meet Ulrik

Ulrik Aabye-Hansen
ULRIK AABYE–HANSEN

Ulrik Aabye-Hansen is a Partner, Consultant and Entertrainer at TalkTech ApS. He spends a lot of the day babbling about Apple Device Management and loves to turn difficult-to-grasp topics into fun stories using modern pop-culture.

🍊 Apple Certified 🔧 Jamf Certified 📱 Device Management 🎤 Conference Speaker 🏫 Trainer 🎮 Pop-culture nerd

The Presentation

Download Slides

Get the full slide deck from the presentation in PDF format.

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Questions?

Browse the FAQ below for answers to the most common questions, including ones asked live by the audience.

📋 Go to FAQ

Frequently Asked Questions

These questions I had before starting to look into Apple Business, as well as questions submitted during the presentation on Slido.com. Thank you to everyone who engaged! I'll try to keep these updated, so please click the report button if you feel an answer is no longer correct.

If you feel like an answer is not what you would have liked, feel free to report it to Apple with the Feedback assistant. Be constructive and describe the feature you would like to see.

💡 If you feel like helping with feedback to Apple and requesting a specific feature, some answers also include links to open the Feedback app.
The Audience Question badge marks questions asked live by the audience during the presentation.

Need help with Apple Business?

If you are looking for help with training and enablement, TalkTech ApS are certified Apple and Jamf Trainers. Get in touch if you need to enable your teams or need expert guidance on Apple device management.

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Website
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Certifications
Apple Certified · Jamf Certified

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